You don’t want your audience to listen half-heartedly – you want them to be so deeply engaged, they’re a little surprised when they bump down to earth at the end.So how do we create audio that doesn’t just entertain, but enchant? UK producer Cathy FitzGerald shows how she hooks her listeners: head, heart, guts and soul. In this session, she offers practical tips on creating an intense, tangible world through scripting, structure and surprise – and then considers the magic that happens when we take a step back and let listeners make sense of it for themselves.Recorded at the 2016 Third Coast Conference.

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