https://www.youtube.com/watch?v=BXmnLyyv7YU&feature=youtu.be

Some thoughts on boosting your direct mail campaigns using postcards and flyers.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

How to make your Postcards and Flyers work.

Hi, I'm Brian Pombo, welcome back to Brian J. Pombo Live.

We're going to be I'm going to use a specific example of a postcard and go through this was this was handed out like a flyer. So the same thing is true of either way, whether you're dealing with a postcard that you're sending it through the mail or a flyer, the real question is, how does it work?

How do you know that it's working?

And we're gonna get into that in a second.

First off, I want to let you know that I'm a strategist. And I have kind of a philosophy behind business strategy about how to use strategy to make your business do what you want it to do and stop doing what you don't want it doing.

How do you get it to double profits?

How do you get it to the point to where you don't have to spend every last waking minute taking care of it and bathing and all these things can happen for you over time. But it needs realistic introspection.

And I'm going to recommend the first step you go check out my book, 9 Ways to Amazon-Proof Your Business. I'm not looking to sell a whole bunch of books.

So you can get your own free copy at AmazonProofBook.com. AmazonProofBook.com, get a free digital copy.

If you want to get a physical copy, you get one from Amazon.com, or any of the places you could buy books. But if you want a free one, go there and pick it up.

And then there's a lot of other goodies that come along with it. So go check that out.

Now, let's talk about specific tactic that gets used a lot flyers. And this is a small postcard size flyer. I'm going to go into in a second.

First I want to give you kind of an idea of the scene. So this I got this the other night when me and me and the family went out to a parade. Now right now, parades are verboten. We're in the middle of 2020. We're not in the middle. We're at the tail end of 2020. Right December of 2020.

So we're dealing with the COVID crisis and everything. We're on the second levels of lockdowns that have happened to where they just don't want people out there. They don't want people interacting to try and slow the virus.

I'm not exactly sure the the distinct long term vision of where they're taking things, but we're not going to get into that that's not important at this point. What I want to tell you is, is they have a Christmas themed parade every year. And this year, they said they can't have it, because of all the regulations.

So where do you go from there?

Well, people tend to continue living their lives one way or the other. And so they decided to put on a Christmas parade that was not official, meaning they weren't going to have really elaborate floats, they weren't going to do it in the middle of the day.

They were what they ended up doing is doing it at night, covering everything with basically Christmas lights, you know, covering all the cars, some people just had vehicles where they had Christmas lights on, anybody can participate.

They said during this time in this time, we're going to be just driving down the main drag in town,