Growthtale - Random Digital Marketing Tales

How to manage Coronavirus (COVID-19) crisis through Social Media for SMEs


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👋 Hello everyone, I hope you are all safe at home and healthy.

Before you start hearing this podcast, I want to clarify a few things:

  • This podcast is not about analyzing Coronavirus itself. There are experts in the medical field that can do this better. More reliable sources right now can be the World Health Organization, Centers for Disease Control and Prevention, or Public Health Emergency. Ensure you're getting information from reliable sources to avoid spreading misinformation.
  • I wasn't very confident about this topic, but friends, colleagues, and clients urged me to do. No one knows what's the best thing to do right now in business, but considering public health and human life, I am pretty sure that we will make the best decisions. 
  • As an academic professional too, I have done my research on topics like social media learning behavior, social media crisis, and consumer panic with a sociological perspective. I will start with a brief literature review and continue to practical tips and guidelines. 

My goal for this podcast is to inform everyone that owns or manages a business (either online or offline) how they can handle this crisis. 

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Growthtale - Random Digital Marketing TalesBy Eleni Kolliga