Sha Menz joined Moz back in January 2018 and shares her insight about how to handle link penalties. A lot has changed recently on how Penguin handles link spam and Sha describes the various methods to manage your links using Google tools. Learn about Link Penalties, Manual Actions, and Disavow files. Sha also provides some great nuggets of wisdom about how to approach your link building activities, including how to interpret the value of paid links (hint: they aren't always bad). Sha mentions the Google Webmaster Blog as a great place to stay up to date on how Manual Actions are determined: https://webmasters.googleblog.com/search/label/webmaster%20guidelines