Many of us see objections as a sign of rejection, or the start of negotiations. If you are waiting for a battle to begin, every time, you will battle ‚ÄĒ every time.

Because it's what you expect. You're waiting for it to happen and you WILL end up lowering your fees.

What would happen if you started to believe that objections from your prospects are really just questions that you haven't answered yet?

And what would happen if you started addressing objections in your presentation, before your prospects even have a chance to bring them up?