In this episode, Jack Born, founder of Deadline Funnel, a company that provides software to convert more of your leads into customers, shares how to market a training course in an authentic evergreen manner. Insights he shares include:

• Are we in danger of going into training courses and summit shock?
• What to focus on when learning how to market a training course
• Jack's thought on authentic evergreen marketing
• The psychological triggers that deadline funnel brings into play when selling a training course
• How using the "results in advance" strategy can help
• How to implement the "results in advance" strategy
• How to create an irresistible offer for your audience
• How the concept of the tactical triangle can help amplify your message
• and much more