Our theatres haven't just gone dark; they've gone silent. Very few community theatre organisations seem to know why, what or how to continue building relationships with their audiences and members during Covid. So, when we don't know what to do, we tend to do nothing.

The problem with doing nothing is that we won't be ready when the ghost lights are finally turned off. Our audiences will have forgotten about us and so will social media algorithms. Any momentum you had worked hard to build up, will be gone and you're going to be starting from scratch. What a bore!

It doesn't have to be like that. There is a way to maintain your audience and member relationships on social media and today I'm going to share why it's important to keep going, what sort of content you can use and a couple of the most important elements of this whole deal - empathy and respect.

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Learn more: www.sherrylleesecomb.com