How to Market in a Fragile Economy

Every year, marketing performance can vary. Currently, the threat of a recession is brutal for marketers. 

It leaves them frustrated and wondering what their next steps should be. 

While this is challenging for online entrepreneurs, there is a hidden opportunity. 

It's a chance to reevaluate their market's needs and adapt. 

Season two begins addressing the elephant in the room--marketing in a fragile economy. 

In this podcast episode, you'll discover: 

• Life after the Economic Expansion (2009-2020)
• It's hard to manage the unknown therefore focus on today 
• Tips for maintaining a resilient and healthy mindset
• Create relevant marketing that wins every time 
• Why working hard isn't the answer; work differently
• Apply Maslow's Hierarchy of Needs to today's marketing campaigns
• Enter your marketing conversation without appearing insensitive 

Book Recommend

Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One) by John Meese

 

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Episode #34 Debt Explosion, Even After Owing Six Figures (Guest: Marie Sonneman)

 

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