Selling and Marketing transformation is a soul skill.

In this episode, I talk about marketing and how we are best placed to sell programs, courses or offers that are designed to achieve a transformation.

Traditional marketing tells us to address pain points. And create urgency. I don't think you can Market transformation effectively in that way. I think that's a mug's game in that it’s manipulative and will leave your clients feeling dishonoured.

What I do, think we can talk however is how transformation work serves and benefits our community, our clients.

Even if those benefits aren’t traditionally valued in the world of marketing and business previously.

But everyone understands the benefits of transformation work and it's those benefits that we need to articulate.

I'd love to hear your thoughts on what makes you feel uncomfortable about marketing.

Does creating urgency, FOMO, or pushing on pain points, feel to you to be a negative way of engaging with your clients by drawing, attention to the aspects of their life or business that they are feeling challenged by or struggling with? Would you feel more positive about working from a benefits point of view solely in your marketing? I'd love to know so drop some comments below and I'll see you again very soon for the next edition of sole companion.

If you know anyone who would benefit from today's topic please share the link, and leave a review.  This helps me to reach more people and I am truly grateful for your support and engagement.