DevOps Unplugged

How To Market To Developers? Tips From a CMO of Dev Tool

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Hey Everyone,

In this episode, we have Jakub (Kuba) from Neptune.ai to talk about how to market to developers.

Kuba is the CMO at Neptune.ai and holds a lot of knowledge when it comes to marketing to developers.

In this episode, we tried to answer the following question:

  1. How is marketing to developers different from traditional marketing?
  2. What channels usually work best?
  3. How to distinct yourself from the noise
  4. Do developers really hate marketing? (Spoiler alert: No, they don't!)

    5. We also talked about the Developer Marketing Slack community, the invite-only community for marketers marketing to Devs.

    You can get its invite link here: https://docs.google.com/forms/d/e/1FAIpQLSe1eBy-aDbT31oaLJ_7_GKDe-RdtYI6XykzAu_5gfVTux0mqQ/viewform.


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    DevOps UnpluggedBy Savan Kharod