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How to Market to First Generation College Students - A Conversation with Kristin Nichols
In the latest episode of the Education Marketing Leader podcast, I sat down with Kristin Nichols, Founder of Nichols Higher Education, to discuss a topic that many of us are interested in:
๐๐๐๐๐ก๐ข๐ง๐ ๐๐ง๐ ๐ฌ๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ข๐ง๐ ๐๐ข๐ซ๐ฌ๐ญ-๐ ๐๐ง๐๐ซ๐๐ญ๐ข๐จ๐ง ๐๐จ๐ฅ๐ฅ๐๐ ๐ ๐ฌ๐ญ๐ฎ๐๐๐ง๐ญ๐ฌ.With the enrollment cliff looming,
Kristin underscored the untapped potential within this demographic.
Drawing on over two decades of experience working in higher-ed, she shared how institutions can authentically connect with these students, ensuring they feel seen, supported, and included.
๐ Key Takeaways:
๐ค Understand Their Unique Challenges:First-gen students often balance familial responsibilities alongside their studies.Marketing needs to highlight the student experience and the support systems in place, not just the ROI of education
.๐ค Inclusivity in Communication:Many first-gen students come from non-native English speaking backgrounds. Translating digital and physical materials can make a significant difference.Simple, yet profound strategies like accommodating event times can make these students feel valued.
๐ Authentic Engagement:Use a conversational tone in your messaging. Break down the college application process, financial details, and long-term benefits into digestible information.Storytelling, especially through digital platforms, is key. Share success stories of first-gen students to inspire and motivate.
๐ค ๐ค Community Engagement:Extend your marketing efforts beyond the campus.Engage with local communities through cultural events and exhibits. It's not just about bringing people to campus but building trust with them.
โฉ Continuous Innovation:Stay agile.
With demographics and trends constantly evolving, assessing and adjusting your communication strategies is crucial.Embrace new technologies and platforms where first-gen students spend their time.
Kristin's insights remind us that a commitment to understanding and addressing first-generation college students' unique needs and challenges is at the heart of effective marketing to them.
It's about creating a sense of belonging and support that extends from their first inquiry to graduation and beyond.This episode is for those looking to make a meaningful impact in the lives of first-generation students and navigate the upcoming enrollment challenges.
Connect with Kristin on LinkedIn and join her at the 2024 Cascade User Conference on February 22, where she is a panelist at a round table discussion on navigating the enrollment cliff.
Don't miss it!
Until next time.
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By Chris Rapozo
5
33 ratings
In the latest episode of the Education Marketing Leader podcast, I sat down with Kristin Nichols, Founder of Nichols Higher Education, to discuss a topic that many of us are interested in:
๐๐๐๐๐ก๐ข๐ง๐ ๐๐ง๐ ๐ฌ๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ข๐ง๐ ๐๐ข๐ซ๐ฌ๐ญ-๐ ๐๐ง๐๐ซ๐๐ญ๐ข๐จ๐ง ๐๐จ๐ฅ๐ฅ๐๐ ๐ ๐ฌ๐ญ๐ฎ๐๐๐ง๐ญ๐ฌ.With the enrollment cliff looming,
Kristin underscored the untapped potential within this demographic.
Drawing on over two decades of experience working in higher-ed, she shared how institutions can authentically connect with these students, ensuring they feel seen, supported, and included.
๐ Key Takeaways:
๐ค Understand Their Unique Challenges:First-gen students often balance familial responsibilities alongside their studies.Marketing needs to highlight the student experience and the support systems in place, not just the ROI of education
.๐ค Inclusivity in Communication:Many first-gen students come from non-native English speaking backgrounds. Translating digital and physical materials can make a significant difference.Simple, yet profound strategies like accommodating event times can make these students feel valued.
๐ Authentic Engagement:Use a conversational tone in your messaging. Break down the college application process, financial details, and long-term benefits into digestible information.Storytelling, especially through digital platforms, is key. Share success stories of first-gen students to inspire and motivate.
๐ค ๐ค Community Engagement:Extend your marketing efforts beyond the campus.Engage with local communities through cultural events and exhibits. It's not just about bringing people to campus but building trust with them.
โฉ Continuous Innovation:Stay agile.
With demographics and trends constantly evolving, assessing and adjusting your communication strategies is crucial.Embrace new technologies and platforms where first-gen students spend their time.
Kristin's insights remind us that a commitment to understanding and addressing first-generation college students' unique needs and challenges is at the heart of effective marketing to them.
It's about creating a sense of belonging and support that extends from their first inquiry to graduation and beyond.This episode is for those looking to make a meaningful impact in the lives of first-generation students and navigate the upcoming enrollment challenges.
Connect with Kristin on LinkedIn and join her at the 2024 Cascade User Conference on February 22, where she is a panelist at a round table discussion on navigating the enrollment cliff.
Don't miss it!
Until next time.