Gen Z Explained

How To Market To Gen Z


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In this episode, Danny and Jessy examine Gen Z as consumers. Why are they demanding so much more from the companies they buy from? Why do they have such different conceptions about the roles of corporations? And are young people even actually bothering to vet organisations… or is it all about optics?Plus, we ask “is it cringe when corporations try and jump on Tiktok trends?”, and Jessy talks about Facebook in the old days and bringing down Peter Dutton’s poor social media use.


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Gen Z ExplainedBy Encour Productions