This week, Faith and Merilee talk over three different types of brides and how to market to them in the right way.

Though there are many types of clients, here are three possible "Ideal Clients"

Topics discussed:

The Classid bride: She is your dreamer. She has been planner her wedding for her whole life, and you are there to coordinate her vision. This bride will attend bridal shows, clip artiles from magazines, and hunt for reviews on the Knot or Wedding Wire. For this type of client, presence at bridal shows and advertizing in print campagnes will always catch her eye!

The "Avantgarde" bride: She is your trend setter. She wants unique vision and customization. This type of client is very tech savy, and is often a heavy social media user. Social media advertising, a strong social media presnece, and activity that shows you work with unique vendors will always stand out to her!

The Luxury bride: She want only the best quality in everything! This type of client will want to hear from her venue or other vendors that they highly recommend you. She will want to see that you have notoriety that was earned and she will trust you if someone she knows trusts you. Building your vendor relationships is key to finding the luxury bride.

Links mentioned in this episode:

This podcast is hosted by ZenCast.fm