Market with Heart Tips by Cindy Schulson

Marketing with heart is authentic marketing that feels good for you and the people that you're reaching

Create a core message. What do you stand for in business?

We need to simplify and streamline our marketing. It can get overly complicated

A lot of people try to get into the leveraged income right away and that's a mistake if you don't have a big enough list

Marketing is just about education these days

You don't need to spend hours on social media to grow a successful business

Clarify your message, share your message, monetize your message

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HOW TO MARKET WITH HEART

To market with heart be authentic and do what feels good for you and the people that you're reaching

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Doug Morneau:                Well, welcome back. This is another episode of Real Marketing Real Fast. Today, I think you're in for a real treat. I've got a guest with me in the studio, Cindy Schulson. Now, I met Cindy at the New Media Summit in San Diego, one of many people I met but we're kindred spirits because we're both in marketing. She has a slightly different take on the marketing that we're going to talk about today but she shows coaches and consultants how to stand out in a noisy online world by marketing with your heart versus marketing with hype. She brings decades of marketing experience working with a company such as Coca-Cola, Visa, combined with a decade of online marketing to create a paradigm shift in how marketing could be done with integrity and heart. One of her greatest gifts is helping her clients sort through their brain dump of ideas so they can find those golden nuggets that will make them shine in their own unique way. Cindy is well known for her down-to-earth approach and what you see is what you'll get. Her love of adventure has led her to live and work in five countries and she continues to bring that adventurous spirit to both her life and her business. So, welcome to the Real Marketing Real Fast podcast.

Cindy Schulson:                Thank you and I just have to give you a shout out because I remember sitting at a table with you at New Media Summit and just picking your brain about the podcast and you were so helpful.

Doug Morneau:                Well, that's why we're there. It was a really good event and we met some really good people and I think everyone learned some stuff and made some new contacts.

Cindy Schulson:                Yeah. No, it was a great event, truly, truly great. I'm looking forward to the next one.

Doug Morneau:                There's a couple of things that really stand out in your messaging and I'm not sure which one you want to talk about but I mean, one of them in terms of sorting through the brain dump of ideas. What entrepreneur doesn't have a hundred ideas running through the mind that ... There's one obvious topic. Another one is marketing with your heart versus hype. So, where do you want to start?

Cindy Schulson:                Let's start with the marketing with heart. Let's go for it, the bigger topic and then we can drill down.

Doug Morneau:                Okay. So, what does that mean?

Cindy Schulson:                So, to me, there are a few things. It really means marketing that feels good for you and the people that you're reaching. And that's sort of the litmus test, like what I want to be on the receiving end of this because ... Honestly, I think it was like this light bulb moment for me, I was on ... You know [AG 00:02:15]? AG was at that event too and he had me at his event and I was on his panel and he asked me a question.