💡 Alexa Schritzinger, Head of Marketing at Watershed, shares strategies for thriving in uncertain marketing landscapes. She discusses balancing demand generation with brand-building while rethinking traditional playbooks. She also emphasizes bold, data-driven approaches to market creation and continuous learning. 💡

"Be bold and try new things, especially when facing unknowns. Use uncertainty as your license to take risks. Make a bet, throw your anchor, do something unusual, and see what happens. With more data than ever, it’s a great time to experiment and meet customers in new ways. It might not work, but that's part of the fun. ” - Alexa Schirtzinger

Alexa’s insights emphasize the importance of challenging assumptions, blending brand-building with demand generation, and fostering community-driven education. By looking beyond traditional playbooks, marketers can drive innovation, empower emerging personas, and adapt to evolving industry dynamics for sustainable growth.

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