In this episode, Dr. Teri Fisher breaks down why traditional marketing often falls flat—and how to fix it. He explains why being helpful, not just loud, is the key to connecting with patients in aesthetic medicine. Using Zig Ziglar’s principle of "Stop selling. Start helping," Dr. Fisher shares a simple, actionable strategy to shift focus from promotion to problem-solving. Learn how to create content that answers real patient concerns, builds trust, and ultimately drives bookings—without the hard sell. If you’re ready to make your marketing more effective, this episode is for you.

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