In this episode Polly Letofsky shares how to market your book and 5 ways not to. She is the founder of MyWordPublishing.com and author of "Buzz, Your Super Sticky Book Marketing Plan." Polly shares her journey from walking around the world to becoming an author and discusses the challenges she faced with hybrid and self-publishing. She emphasizes the importance of authors retaining creative control, sales, and distribution rights. Polly introduces her approach to individualized marketing plans, stressing the need for early marketing efforts and forming a supportive launch team. She offers practical advice on using review services, avoiding certain pitfalls like hiring PR agents or paying for ineffective advertising, and highlights the importance of researching successful authors' marketing strategies to refine one's own approach.