Ep10 Cutting Through the Noise: This episode of British Business with Matt Holland, Matt and co-host Tom McIlvenny tackle the ever-evolving world of marketing—why it’s harder than ever, what’s actually working, and how you can stand out without breaking the bank.

📺 From the UK’s first TV ad in 1955 to TikTok today—how marketing has changed

📉 Why ad costs are rising and what that means for your budget

⚖️ Branding vs sales—what really moves the needle?

📬 How direct mail made a comeback (and why it works)

💡 The real power of video content, social proof, and personal branding

🧠 AI, automation, and how ChatGPT can become your best marketing assistant☕ What small businesses (like your local coffee shop) can do with £10K or less🔥 Why your customers are your best marketers—and how to turn them into fans

💡 Key Takeaway:Marketing in 2025 is about trust, creativity, and connection. It’s not just about shouting louder—it’s about saying something worth listening to.

🎧 Listen now on Spotify | Watch on YouTube

🔊 Spotify - https://open.spotify.com/show/4uqUUHLdho0f9o3hc0WjLZFollow Matt:

📸 Instagram - https://www.instagram.com/mrmattholland/

👨‍💻 LinkedIn - https://www.linkedin.com/in/mrmattholland/

📱 TikTok - https://www.tiktok.com/@mrmattholland

❌ X - https://x.com/mrmattholland1Follow Tom:

👨‍💻 LinkedIn - https://www.linkedin.com/in/tom-mcilvenny-b15b9555/

💬 Got a creative marketing idea or a question about cutting through the noise? Drop it in the comments and we might shout you out in the next episode!

🔜 Next Episode: The Truth About Business Partnerships – What Makes or Breaks Them

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