This episode breaks down the exact steps HVAC contractors should follow to start generating leads and building a sustainable marketing system, based on the HVAC Playbook guide “How to Market Your HVAC Business,” written by Jacob Darrah, recognized as one of the top HVAC marketers in the United States.

This podcast teaches you how to bring your marketing in-house so you can ditch the expensive agency. By the end, you will be confident you can produce more leads at a lower cost than the agencies by using proven, simple tactics.

You’ll learn:

• Why your Google Business Profile is the foundation of all HVAC marketing and how to optimize it for maximum local visibility
• The ad sequence that delivers dependable results: starting with Local Services Ads, building into Google Ads, expanding to Microsoft Ads, and layering in Facebook and Instagram
• How to set up call-only and lead form campaigns that prioritize booked jobs over clicks or impressions
• What to watch for in your search term reports and how to use negative keywords to stop wasted spend
• Why your Facebook Business Page still matters and how to keep it aligned with your Google Business Profile for consistency
• The website elements that actually convert visitors into calls, including service pages, CTAs, and trust signals
• A practical approach to local SEO that targets long-tail, high-intent searches instead of wasting time on broad vanity terms
• When to test offline marketing like billboards, TV, and radio, what budgets make sense, and how to avoid being sold into bad media buys
• The role of email campaigns for seasonal tune-ups and how to set a simple four-email-per-year cadence
• How to use SMS for confirmations, reminders, and review requests without spamming your customers
• The KPIs that matter most including ROAS, CAC, cost per lead, call tracking, and campaign-level ROI, and how to measure them honestly
• The mindset shift that separates contractors who scale from those who stall: tracking results, testing one change at a time, and letting data drive every decision

Hosted by AI radio personalities, each episode turns in-depth articles into a clear conversation. Every show is reviewed for accuracy and clarity before publishing.

You do not have time to read every article, and we do not have time to record every line. The HVAC Marketing Playbook Podcast bridges the gap. Listen on the go and get the strategies that will take your HVAC company to the next level.

Read the original article that this episode is based on.

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