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Think of an iconic movie poster from the past 20 years. There is a good chance you're thinking of the work of Indika Entertainment. They design movie posters, ad campaigns, key art and have created many memorable images including some of the legendary art for Pulp Fiction and Ocean's Eleven among many, many more. Creative Director Vivek Mathur talks us through the process of designing images for films, how crucial that is for a movie's success, and what you need to keep in mind to visually market your project! 

http://indika.com

IFG is created by Framework Productions. This episode was directed by James Allerdyce, produced and edited by Matt Mundy & Audrey Rae McHale, and hosted by Steven Pierce. The music is by Glass Boy. Find his music on freemusicarchive.org.

IFG | How Movies Get Made