Episode Summary: Are you frustrated with social media engagement and feeling like it's harder than ever to reach your ideal clients? You’re not alone! In today’s episode, I’m sharing three powerful marketing strategies that will help you grow your photography business without relying on Instagram or Facebook. Social media can be a great tool, but it shouldn’t be your main strategy. Instead, focus on these proven methods to build a sustainable and thriving business.

What You’ll Learn in This Episode:

• Why social media is "rented real estate" and why you shouldn’t rely on it
• The #1 strategy I use to book out my calendar a year in advance
• How to create high-quality content that attracts your ideal clients
• The importance of SEO and how to make Google work for you

Key Takeaways:

1. Build and Utilize an Email List
   Email marketing gives you direct access to potential clients without the unpredictability of social media algorithms.
   Every time I send an email about session openings, I book clients—100% of the time.
   Grab my free guide on how to start your email list (linked below)!
2. Create High-Quality Content on Your Website
   Your website is content you OWN, unlike social media where you have no control.
   A strong website should include a portfolio, a great homepage, an about page, and a blog.
   Blogging about topics your clients care about (e.g., what to wear, how to prepare for a session) establishes your expertise and attracts new clients.
3. Optimize Your Website for Search Engines (SEO)
   SEO helps your website rank on Google so clients can find you organically.
   Good SEO means more high-quality traffic to your site—people actively searching for photographers like you.
   Pair SEO with valuable blog content to maximize your reach.

Final Thoughts: Most of us waste time scrolling on social media, hoping it will magically bring in clients. But likes and followers don’t pay the bills. Instead, focus on these three powerful marketing strategies to build a sustainable and thriving photography business. Want to get started with email marketing? Download my free guide below!

Resources & Links:

📩 Download My Free Guide: How to Start Your Email List

🌐 Visit My Website

📷 Follow Me on Instagram (For those who still enjoy social media!)