Marketing your business may seem scary or overwhelming. If you don’t have money set aside in your business budget for marketing, you may not be getting the type of traction you want. You may not be getting the number of clients or bookings you want. 

Some businesses have HUGE sums of money set aside for marketing. Think of how much it costs to put in a commercial during the super bowl. MILLIONS, right? 

It costs about 5 and a half million dollars to advertise a 30 second commercial in the superbowl. Now, nearly 100 million people view the super bowl, not to mention all of the people who come back after the fact, just to watch the commercials on YouTube. I know that I certainly do that. If we do some rough estimating….and I mean rough. It actually breaks down to spending about one dollar and getting 20-30 people viewing the commercial.

That doesn’t sound terrible right? 

On a recent facebook ad campaign I ran, I calculated it out and found that my ad spend for nearly the same exposure was priced pretty similarly. I could reach about 30 people for 80 cents. 

Fascinating. To think that I’m able to have the same budget spend ratio as someone who advertises in the Superbowl?

However, let's contrast that to what happened when I created content using my Brand Builder's Formula. I was able to create a 30 second commercial for myself and it was seen by over 3,000 people, that were mostly in the realm of my ideal community, for FREE. Then I did it again the next week, and the next week. 

Even when I create a post for myself and it’s seen by 40 or 50 people, I can do it for free.

Having a marketing budget is amazing and it helps you to grow bigger faster, but if you aren’t utilizing the tools that you have right now for free, how will you ever be successful enough to even have a budget to pay for that growth?

This is where branding is the solution to market you and your business for free, vs spending any amount of money. If you have listened to episode 86, I talk about the 4 pillars of a stand out brand. I say this over and over again. When you build these pillars: Visibility, Vision, Visuals, and Viability, you are able to create a brand that attracts clients to YOU in your sleep. This is what I teach in Brand Builder’s Bootcamp. 

Listen to the episode to hear two case studies. 

If you are not a massive company with a HUGE budget for marketing, or even if you are, you have to understand fundamental principles I teach in my Brand Builder's Formula in order for you to get that next client and grow.

The advertising and marketing world has changed. We can’t just list an ad in the newspaper and expect people to come running. If you’re an online business, there’s not even a newspaper to do that in.

Social media advertisements, like Facebook ads, have evolved. When you are using Facebook Ads to market your business, you have to put into action a strategy. You still have to build your know, like, and trust factor. A single advertisement will not work. People see far too many advertisements and we’ve become numb to them. You must "woo" your next clients, you must provide them with value while positioning yourself as the expert. It’s a fine dance, but it will be the difference between endlessly putting content out there with no direction and getting nothing out of it and actually having a strategy that works for you and attracts clients in your sleep.

So how do you advertise and market yourself for free? You build a personal brand using the four pillars in the Brand Builder’s Formula. Visibility, Vision, Visuals, and Viability. It’s as simple as that. 

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