Common advice is that brand voice needs to be consistent. But this is not the whole truth.

From defining your brand's personality to creating a brand voice blueprint for your team, Caitlin shares her secrets to creating a consistent, attention-grabbing brand voice that helps you win customers.

Tune in to learn:

• The difference between brand voice and tone of voice
• The 3 key components of brand voice
• How tone can vary based on topic, platform, and target audience
• The importance of creating a brand voice persona (this is different to a personality archetype)
• How to document brand voice so anyone can write like you