Pre-call planning is one of most important tasks we overlook in sales. Many sales reps want to simply get on the phone and do their thing, but more and more reps are finding that shoot from the hip approach is not working. In this episode, we dive into how Jeff Boyle from Cision coaches his team to think about pre-call planning:

- Research the contact & their company

- Check your CRM system

- Explore on LinkedIn (Contact & Company Page)

- Competitor overview

- Plan for the call