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In this episode of the Elite Agent Masterclass, hosts Jack Durkin and James discuss the journey of Lee Holman, a partner at The Avenue. Known for his unfiltered and straightforward approach, Lee shares insights on balancing work and life as a self-employed estate agent, the importance of brand, and how he achieved a fulfilling lifestyle working fewer hours while maintaining high standards of service. Lee’s candidness and real-world experience provide valuable lessons for anyone considering the self-employed route in real estate.

Key Discussion Points:

1. Introduction to Lee Holman:
   • Lee's background and character.
   • Warning for explicit language and candid discussions.
2. Work-Life Balance:
   • Lee discusses his current work situation while on holiday in Cyprus.
   • He highlights how self-employment allows him to balance work with personal life, working 15-20 hours a week on average.
   • Importance of setting boundaries and recognizing when you’ve "made it" in terms of personal and professional satisfaction.
3. Transition from High Volume to Quality:
   • The shift from a high-volume, high-pressure environment to a more focused, quality-driven approach.
   • The initial guilt of working fewer hours and the adjustment to a new way of working.
4. The Value of Brand vs. Personal Brand:
   • Lee's perspective on the importance of having a strong brand to open doors and how it complements personal branding.
   • The role of brand recognition in gaining client trust and establishing credibility.
5. Starting Out in Self-Employment:
   • Advice for those considering the transition to self-employment.
   • The significance of taking risks and removing safety nets to truly test and realize one’s potential.
   • The importance of having a strong support system and being honest about where you stand in your readiness for self-employment.
6. The Power of Sales Training and Tonality:
   • Lee shares how sales training, particularly in tonality, has significantly improved his client interactions and conversion rates.
   • A specific example of how adjusting his approach during a valuation led to winning a difficult client.
7. Closing Thoughts:
   • Emphasizing the need for continual learning and developm

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