How to master social media engagement is a question asked widely by businesses and consumers.

Does your corporation or business know how market on Facebook or how to tweet and how to retweet compelling shares? 

Are you writing the best Facebook wall posts?

Do you know how to use Twitter for business?

Do you find yourself asking the question why use new tools when you’re still getting the hang of Facebook and Twitter? And how on earth do you please managers and clients who want to control the message and earn the trust of the online community at the same time? 

Chris Brogan (@chrisbrogan), best-selling author and renowned blogger, discusses how to author and share social media content from a business perspective and his experience as a thought leader in the rapidly changing world of digital marketing. 

With social media on the top of business minds everywhere, many are confused by how to share engagingly.

Chris discusses why public relations professionals need to show their bosses that it’s better to be authentic and why the best Facebook wall posts could be those that reference your competitor instead of yourself. 

How to share social media is becoming even more prominent in our lives and it’s time for people and businesses to start embracing and engaging with others, says Chris.

With new social networking channels arising, people find themselves asking questions like, why use Google+ when I already have Twitter and Facebook accounts? This podcast skims the surface of that question, and goes deeper into the concept of how to share social media content. 

Chris Brogan is President of Human Business Works; Co-Founder of PodCamp; New York Time’s Best-Selling author of Trust Agents and is this year’s keynote presenter at the PRSA International Conference in Orlando this October. 

Mastering Social Media Engagement: 

2:11 Trust agents are the voices or faces of businesses, but they aren’t at the CEO level, Brogan explains and shares an example of how this is happening at Google. The trust agent knows how to share twitter messages and posts and stays engaged on social networking sites. A lot of companies are using the social networking websites for business networking and to help humanize their brands. 

4:21 We have to learn we’re never right all of the time online and must show our managers and clients that one of the parts of how to share social media content correctly is using the Three A’s: Acknowledge, Apologize and Act. In PR, professionals are sometimes compelled by managers to try and spin a silver lining around even the worst news, but that isn’t working anymore. On social networks like Linkedin, Facebook and Twitter, people talk whether you like it or not, says Brogan.   

6:04 How to share social media as an organization authentically, understanding what legally what you can and cannot be said, acknowledging without endorsing negative status updates, wall posts, tweets, RTs, comments, likes and shares. 

7:02 When sharing via social media, is there a danger of being too available? It is important for PR professionals to social media train their clients to tweet and share on Facebook effectively?  Some people are avoiding their “handlers” and taking care of it themselves, like Kanye West who demonstrated how to share Twitter posts that reflect you in a better light. 

8:00 The role of a PR professional is to educate clients or managers on how to handle things themselves by giving them social media training. There is a risk of people or companies being overexposed and it’s important to be able to ...