If you've not heard of Tom Hopkins, you're probably not a great sales person. Tom wrote a revolutionary book in 80's called 'How to Master the Art of Selling'. Since then Tom has revised that book and written another book called 'When Buyers Say No'. In this episode, Tom talks briefly about the importance of communication skills and the proper steps to selling and how to serve your clients well. In addition, Tom talks about the word "No" and how it's a fork in the road if sales reps treat it right.