The Holidays are popping and it’s just not in December! Holidays bubble up throughout the year—are you pitching your book marketing to tie in with them? When should you pitch bookstores for December?

Ideally, you do it in August—otherwise inventory moneys have already been spent … that’s when.

-Today’s show is about the alternative: how about Valentine’s Day or Mother or Father’s Day.

-What about Easter Shopping or setting up for the “beach read”?

-What about all the “breaks” kids have in school?—suggested pitches for children’s and YA might be up your alley.

With Judith Briles today is Amy Collins—it’s all about selling books—lots of them,