What's The Deal? With Seth Struiksma

How to Max Out Your Property with ADUs | San Diego Real Estate Insights with Brian Koons


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In this episode of What’s the Deal?, Seth Struiksma sits down with ADU expert and real estate investor Brian Koons to break down the real-life math, zoning loopholes, and step-by-step strategies behind building Accessory Dwelling Units (ADUs) in San Diego.

🚧 From turning 4 units into 8, to decoding Info Bulletin 400, to understanding how the ADU Bonus Program really works—Brian shares what most people don’t know about building wealth with smart infill development.

Whether you’re a homeowner looking to build a backyard unit, or an investor trying to squeeze the most value out of your lot—this episode is packed with gold.

What You’ll Learn: ✅ How San Diego’s zoning rules can unlock hidden potential ✅ The 4-step process of ADU development (feasibility to build) ✅ Why two-bed units are outperforming studios ✅ The truth about the “affordable” housing bonus ✅ Best San Diego neighborhoods for ADU investments right now

📍 If you want to build smarter, invest better, and understand San Diego’s evolving housing market—don’t miss this one.

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What's The Deal? With Seth StruiksmaBy Seth Struiksma