Today we chat about maximising the profitability for each customer. Do you have a solid customer retention strategy? Learn some new tips and key insights on how to increase your profits by maintaining your existing customer base.
Below are the formulas discussed in this episode to help you identify how your business is performing in regards to customer base management.

Repeat customer rate:
Formula: # of Customers That Purchased More Than Once / # Unique Customers

Purchase frequency:
Formula: # of Orders Placed / # Unique Customers

Average order value:
Formula: Total Revenue Earned / # Orders Placed

If you enjoyed this episode and want to share how these tips are working for your business please leave a comment or send an email to:
[email protected]