When attending trade shows, businesses typically set goals to achieve a certain number of sales leads, increase brand awareness and create valuable new business relationships. However, an aspect which can often be overlooked is how PR can fit into this activity and ensure businesses make the most of their attendance at trade shows.

In this episode, Kevin Winfield, Senior Account Manager at Jargon PR, discusses just how PR activity can help businesses that are attending trade shows reach their goals through the likes of face-to-face briefings with key media and announcing news to generate exposure of the business.