Daryl Mander, founder of Big Flare Marketing, focuses on advertising for e-businesses. They have spent over $10 million in ad spend and is working with 100 businesses. Mander shares his insights on the use of Google ads in increasing traffic and sales conversions for the e-business.

~WHAT YOU’LL LEARN~

• Use of Google Ads as a Strategy
• Standard vs Smart Shopping on Google
• Project and Generic keywords: When to use
• Other On Line Ad Strategies

~KEY POINTS~ 

1. Figuring out the intent of the ad is crucial in determining the type of advertising one would engage.
2. Even with a strong website, it is still important to do Google ads as there is synergy between the ads and website that would lead to sales conversion.
3. Smart shopping is a new type of Google ads that allows re-targeting in the various other ad channels. This would allow the ecomm to go fast in its campaign.
4. Consider using prospecting ads; these are ads that seek to provide awareness of the product. Conversion may not be easily be made but it would generate interest.

~CONTACT DETAILS~

https://www.bigflare.com/

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