Jay Clouse has been absolutely killing it with his podcast, Creative Elements. The podcast recently joined HubSpot's podcast network and I brought Jay on to talk about the behind-the-scenes aspects of how this happened.

You can listen to that conversation here and here.

In this episode, which is Part 4 of a four-part series, I'm back with some commentary on what Jay and I talked about regarding his podcast advertising and revenue.

Topics on this Episode:

• Podcasting Ads and Income Strategy
• The "pre-roll" trick to help podcast advertisers (and make you more money)
• A BIG problem with dynamic podcast ads ...
• Another BIG problem with podcast ads (and also podcast intros)
• Options to split the money podcast advertising revenue
• The "Hottest Band in the World" (and an uncomfortable conversation with my father)
• Three elements your podcast needs to make the most from advertising
• The YouTuber who bombed on cable television
• My "failed" book deal
• A bad review for my live event
• Getting my ego checked at BookExpo
• Owning your podcast (and everything else that you do)

Links to Things I Talk About:

• Creative Elements
• HubSpot Podcast Network
• Big Podcast – the book

This episode is brought to you by Riverside ...

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