This week Joel Strom joins me on the show to discuss maximizing the value of your company through four pillars - financial, strategic, operational, and industry. 

As a business owner and CEO, your most important role is to serve as the Chief Value Officer (CVO) and maximize the value of the company. Your goal should be to create what Joel refers to as a “Gotta Have” business.

The first step in getting there is to change your perspective from a total focus on profit today to a focus on building value for tomorrow.  

As a business owner himself, Joel grew his own manufacturing company years back and has since helped CEO’s become CVO’s for over four decades enabling them to grow valuable, sustainable, great companies.