So how do you maximize visibility on the Digital Shelf? CPG brands certainly have a lot to get right in order for their products to be found by shoppers on retailers’ websites or marketplaces. But optimizing keywords isn’t all, you’ve got to grab people’s attention within seconds. Listen to Mark Bainbridge, co-founder of DragonFly, a company focused on heat maps and predictive analytics, and John Maltman, CEO of e.fundamentals, discuss how CPGs can maximize digital visibility the smart way.