Ready to crush Black Friday and Cyber Monday? Join Ralph Burns and Lauren Petrullo as they reveal the secret sauce to early prep, irresistible offers, and creative lead gen that will make your competitors wish they started in July. Whether you're bringing the Gucci-level discounts or just a fruit salad, we've got the strategies to make sure you win big. Tune in and get ready to own Q5!

Chapters

• 00:00:00 - Welcome to the Black Friday Strategy Session
• 00:01:00 - July is the New November: Early Prep Insights
• 00:03:25 - The Real Cost of Black Friday: Why Preparation Starts Now
• 00:06:15 - How to Win Q5: Lead Gen Strategies that Last
• 00:09:45 - Gucci Discounts vs. Fruit Salad: Crafting Irresistible Offers
• 00:15:20 - Testing Grounds: Why Labor Day Sales Set the Stage for Success
• 00:25:05 - Quizzes, Lead Magnets, and the Power of Archetypes
• 00:27:55 - Know Your Audience: Targeting and Content Roadmaps
• 00:28:55 - Master the Art of Engaging Content: Quizzes and Beyond
• 00:29:55 - The Secret Sauce: Balancing Value with Sales Pitches
• 00:31:15 - Personal Stories, Big Lessons: Making Your Brand Relatable
• 00:33:20 - Lead Magnets That Work: From Creative Discounts to Real Value
• 00:38:15 - Brand Differentiation: Standing Out in a Crowded Market
• 00:45:00 - Winning Strategies for Major Sales Events: From Black Friday to Cyber Monday
• 00:47:55 - Last-Minute Tips: Make the Most of Your Campaigns
• 00:49:35 - Final Thoughts: Don't Miss Out on the Biggest Sales Week of the Year

LINKS AND RESOURCES:

• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 on YouTube
• Tidio Black Friday Facts & Cyber Monday Stats [Report 2024]
• Leather Up
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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