On this episode of the Strategic Marketing Show, David is joined by a man who claims that you either use data, or get used by the data.

His current freelancing projects include helping content-driven websites and publishers better harness the power of data as part of their content marketing strategy.

A warm welcome to The Strategic Marketing Show - Marco Giordano.

[You can find Marco on LinkedIn or on Twitter.]

Topics discussed on this episode include:

• Do you need to have tracking metrics for every piece of content?
• What are the types of metrics that you like to track for different types of content?
• How do you audit your content success?
• What systems do you use?
• What are some more efficient ways of managing content?
• How does this feed into deciding on the type of content that you should be making?
• How do you segment the purposes of your content?
• As an example, you say that Wise.com are doing a good job?