Building a new website feels risky. Here’s how to make the ROI obvious. Reverse-engineer outcomes, not designs. Define one or two conversion paths. Map the journey. Launch an MVP, track everything, and iterate from real user data.

What you’ll learn:
• How to set clear conversion goals
• When a custom site makes financial sense
• Vendor questions that reveal quality
• The real cost of cheap builds
• Analytics, heat maps, and CRO basics
• A 90-minute content plan that fuels every channel