Data. It's the currency of the 21st century but it can be a bit of an Achilles' heel for internal communicators. There seems to be an endless list of acronyms and values to remember: CTR, ENPS, ETR.

If this lineup of data acronyms freaks you out, you are not alone. We live in an age where many leaders are expecting an ROI on their efforts and the internal and corporate comms departments are no longer immune.

So what should you measure? How do you report it? For the right answers, we spoke to measurement superstar Cindy Crescenzo. In this episode, she shared which internal communication stats you should be measuring, how to report your successes, and how to turn your losses into powerful innovation ammo.

Learn more about the Internal Comms Procast on our website, http://internalcommspro.com/podcast.