A woman has one fundamental need and that need is LOVE! A man in a woman's life must tell her over and over again that he loves her. He must make her secure in himself and help her work on her weaknesses without being critical. He must lavish her with words that wash her so that she can improve and become a better version of herself. He must GIVE to her even in small ways. A sincere and honest gift works perfectly for ladies even if it's not expensive. Praise her, affirm her, validate her and be proud of her.