Monetizing a B2B podcast is at the forefront of every marketer's mind. But is it easier said than done? According to Dan Sanchez, the Director of Audience Growth for Sweetfish Media and co-host of the B2B Growth podcast—there are great short-term and long-term strategies. In this week’s episode of Content Callout, we continue with our podcast theme. If you’re ready to take the leap into podcasting, this is a series you don’t want to miss.

Outline of This Episode

• [0:52] Podcasting as an account-based marketing tool
• [4:53] How to reach someone on your “dream” list
• [6:05] Become a thought leader by surrounding yourself with experts
• [8:05] How to make your B2B content interesting 
• [14:00] Keep SEO in mind with podcasting
• [23:22] Dan’s favorite podcasts for learning (and for fun)
• [27:00] Is the podcast realm overly saturated?
• [33:52] How to reach and retain the right audience
• [43:38] How to connect with Dan Sanchez

Resources & People Mentioned

• Virgin Money
• Episode #20 with James Carbary
• Episode #25 with Jeff Adamson
• The Music Executive podcast
• The Innovative Agency podcast
• The Business Wars podcast
• Noah Kagan Presents
• State of Demand Gen
• Second Life podcast

Connect with Dan Sanchez

• Sweetfish Media
• Daniel’s Website
• Connect on LinkedIn
• How to Get 10,000 Followers on LinkedIn

Connect With the Content Callout Team

• https://ContentCallout.com 

Subscribe to CONTENT CALLOUT on

Apple Podcasts, Spotify, Google Podcasts