158 | How to Monetize with a Membership, with Jay Clouse

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Jay Clouse is The Creator's Creator. To date, his creator business has achieved $50,000 a month in revenue, 30,000 email subscribers, and 1.5 million downloads of his podcast, Creator Science. Today, he’s sharing how he achieved a creator’s dream: building a profitable online membership product around his podcast. In this episode, he details his approach to creating the membership, called The Lab, and making it successful. Expect to learn how to define your purpose, create value for members, determine pricing, keep members engaged, and MORE. Tune in for his tips on conceptualizing, launching and growing a profitable membership product! TOPICS DISCUSSED:

Jay’s experience in building membership

Using Discord to launch his first paid membership product

What defines a membership

Free versus paid communities

How to figure out what to offer in a membership

The Lab’s community and engagement

Obstacles in creating The Lab

Defining purpose, pricing, and platform

The stages of launching a membership

How The Lab rewards their most engaged members

Why Jay limits the number of members in The Lab

MORE FROM JAY CLOUSE: Jay’s Build a Beloved Membership Course offers step-by-step guidance in conceptualizing, launching, marketing and growing your own membership! Use this link to score a 10% discount. Connect with Jay Clouse on Twitter Listen to his podcast, Creator Science

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