Heads up! Sponsorships are not the only way to monetize your podcast show! Want to know the multiple ways to do it? Podcast Expert Joe Casabona talks to us how he helps people monetize their show even if they are just starting out. Learn more about Joe’s SMASH Framework so that you will know which strategy works best based on your audience size. Listen in as we answer the important questions every podcaster asks themselves.

In this episode you’ll learn:

Joe’s background in podcast

What it means to monetize your podcast

The most common ways you can monetize a podcast show

How sponsorship works

Delivering the sponsored ad based on your audience size

How to partner with a brand even if you are just starting out

Defining your audience so you can effectively approach brands who might be interested

When to consider getting a sponsor based on your download numbers

Getting high conversion rates even if you have a smaller niche

The ethical side of sponsorships

The most common mistake in monetizing a podcast show

Joe’s tips in monetizing a podcast for small- to medium-size shows

Links:

Joe Casabona's SMASH Framework

Related episodes:

How to Implement a Sales Strategy With a Podcast, with Roshni Baronia

How Showing Up for Your Audience Will Help You Improve Your Sales Process with Hugh Liddle, from Red Cap Sales Coaching

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