Here’s a rough picture of my 2 cents on how things look from a web-based content perspective. On one side, there are publishers who are doing their best to manage campaigns across different channels and devices and trying to keep up with necessary adjustments for better user engagement and usability. The other side is occupied by a variety of bloggers and independent content creators that are plagued with distribution issues and typically lack technical skills. Whichever side you’re on, you shar