In this episode we're joined by Jeff Greenfield, founder of Provalytics. Jeff joins us to share his thoughts on how marketers can more effectively measure Google Ads performance.
In the episode we discuss: 
What really is forecasting in marketing?Why do you need to look outside of Google Ads to find the data you need to produce better advertising?Is the AIDA marketing model still relevant?What is incrementality?The importance of upper-funnel marketing
 REFERENCED ON THIS EPISODE:[Book] Lemon by Orlando Wood: https://amzn.to/3tE70XF[Book] Little Bets by Peter Sims: https://amzn.to/3tCsmVh
 CONNECT WITH JEFF:https://provalytics.com/
 CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt
 CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility
 If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

#672 How To More Effectively Analyze Google Ads Performance w/ Jeff Greenfield, CEO @ Provalytics

Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey. Hosted on Acast. See acast.com/privacy for more information.

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In today's episode of the Internet Marketing Podcast we bring together Natalie Arnie, a freelance SEO consultant, and digital content specialist Zoë Burke. Together we explore the challenges faced by marketers in the current digital landscape, and the strategies for creating successful content that will ensure you stand out from the crowd. From understanding audience personas to leveraging influencers and social media, we discuss the innovative but actionable approaches and insights to take your content creation to the next level. Let’s dive in!
In this episode:
05:25 Taking the measurements – recommended tools to measure specific marketing metrics. 08:30 The complexity of creating accurate and detailed personas for content production given economic constraints on resources. 13:19 The value of analysing customer service calls to improve both customer service and marketing strategies for brands. 17:38 Why adaptation is important when catering for diverse audiences.
Resources mentioned in this episode: https://lapope.com/2021/12/03/the-best-of-ten-things-in-2021/ https://coreupdates.com/ https://ellenforster.substack.com/ https://www.tiktok.com/@aliceisgratified       More about our guests:   Natalie is a Freelance SEO Consultant based in Brighton in the UK. She loves using her expertise to help businesses of all sizes to grow their digital presence, mainly through holistic SEO.   Connect with Natalie here: https://nataliearney.com/ https://www.linkedin.com/in/natalie-arney-33844052/ https://twitter.com/__nca     Zoë is a leading UK wedding expert and Editor of Hitched.co.uk. She has over 11 years’ experience creating optimised content in the niche field of weddings, and has worked for almost all of the UK’s biggest wedding planning brands.   Connect with Zoe here: https://www.instagram.com/zoeburke_editor/ https://www.hitched.co.uk
  To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.   Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman   Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

#717 How to Guarantee Content Success with Natalie Arney and Zoë Burke

In today's episode of the Internet Marketing Podcast we chat to PR experts Olivia Bence and Will Waldron. They share their practical tips on how to skyrocket the reach on your next PR campaign, including; why we need to understand the changing landscape of freelance journalism; how to build a good rapport with journalists and editors and the importance of good quality link building for SEO. Let’s dive in!
In this episode: 06:15 The changing landscape of journalism - many shifting to freelance work and writing for multiple titles. 09:41 The importance of alignment and collaboration in digital PR - moving away from past tensions and building better relationships with journalists. 11:31 Top tips for pitching journalists - pitch structure, clear images, quick response and tailored content. 16:27 Utilising the ‘dates of interest’ calendar for easy campaign recycling. 19:44 Discussing the importance of SEO and digital marketing for business growth and increased revenue.     Resources mentioned in this episode: The Art of Creative Thinking by Rod Judkins https://www.rodjudkins.com/books  https://connective3.com/resources/     More about our guests:   Olivia has over six years of experience working in the PR industry. Her passion for finding innovative link building tactics and nurturing PR/Journalist relationships has propelled her career across some of the leading PR agencies in Manchester.    Connect with Olivia here:  https://www.linkedin.com/in/olivia-bence-883260132/     With a background in music PR, Will has 10 years of experience in both traditional and digital PR, marketing and communications. Now currently focussing on digital PR strategies at connective3, Will is developing multi-channel campaign strategies and delivering award-winning campaigns to clients across multiple international sectors.   Connect with Will here:  https://www.linkedin.com/in/will-waldron-0b0088111/ https://connective3.com/         To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.   Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman   Hosted on Acast. See acast.com/privacy for more information. 
 Hosted on Acast. See acast.com/privacy for more information.

#716 Next Level Outreach and Digital PR With Olivia Bence and Will Waldron

In today's episode of the Internet Marketing Podcast, our conversation covers the interconnection between branding and organic marketing; the role of social media in brand ownership, and the significance of authenticity in storytelling. We also delve into thought leadership and explore some practical ways organisations can engage and use it to create valuable online content. Our experts this week are Annika Haataja & Kineta Kelsall, both SEO experts with a passion for brand driven content. If you’re looking for practical tips on how to use thought leadership to strengthen your brand, this episode is for you.
In this episode: 06:30 Identifying brand gatekeepers, integrated strategy and maintaining brand messaging consistency. 07:45 How does social media fit into brand ownership and responsibility? 13:00 Discussing leadership and thought leadership in organizations. 16:44 Thought leadership in business can come from anyone, not just CEOs. Incentive programs can help boost employee advocacy. 19:22 Encouragement to explore new ideas and resources.   Resources mentioned in this episode: How to build a story brand by Donald Miller https://www2.deloitte.com      More about our guests:   Annika is the SEO Director at Seeker Digital, a UK-based organic performance agency. With over 7 years’ experience in technical and on-site SEO, she heads up all SEO delivery across clients.   Connect with Annika here:  https://seeker.digital/ https://www.linkedin.com/in/annika-haataja/     Kineta is the founder of the School of Social with over 12 years of experience in integrating the realms of paid, owned, and earned social media. Her passion lies in understanding the psychology of human interactions, delving into how people think, feel, and act online.   Connect with Kineta here:  https://www.schoolofsocial.org.uk/ https://www.linkedin.com/in/kinetakelsall/     To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.   Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman   Hosted on Acast. See acast.com/privacy for more information. 
 Hosted on Acast. See acast.com/privacy for more information.

#715 A Deep Dive Into Branding And Thought Leadership With Annika Haataja & Kineta Kelsall

In today's episode of the Internet Marketing Podcast, we discuss the challenges and complexities marketing professionals face when expanding their campaigns into new countries. We discuss the importance of understanding local media landscapes; how to adapt your content for different international markets and the importance of accurate translations for cultural context. Our experts this week are Peace Itimi and Laura Míguez, both innovative thinkers and highly experienced in international marketing. If you’re looking for practical tips on how to improve your global campaigns, this episode is for you.
In this episode: 03:46 Peace’s focus on Africa's leading presence as an emerging international market. 07:39 Why understanding cultural context is crucial for effective international campaigns. 12:59 Understanding the variations in each country's media landscape – what and how do they consume their news? 17:54 Why having a good network is essential when hiring local freelancers, especially translators. 20:23 Placing trust in agencies or freelancers for content localisation – get to know them first.   Resources mentioned in this episode: https://www.lennysnewsletter.com/  https://www.reforge.com https://www.tlcfreelance.com/newsletter   More about our guests:   Peace is a multifaceted Marketing leader and global thought leader. She works at Smile ID (Africa's leading identity verification and digital KYC provider) as its Director of Marketing and served as a Growth Mentor for Seedstars Growth Program and Google for Startups Accelerator.    Connect with Peace here:  https://www.youtube.com/peaceitimiofficial https://www.linkedin.com/in/peaceitimi     Laura Miguez is a Senior Digital PR Strategist who has successfully transitioned her expertise from the UK to the Spanish and international markets. Utilising a keen understanding of cultural nuances, she regularly secures client placements in some of Spain's most influential publications.    Connect with Laura here:  https://www.linkedin.com/in/laura-miguez-843444115/     To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.   Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman   Hosted on Acast. See acast.com/privacy for more information. 
 Hosted on Acast. See acast.com/privacy for more information.

#714 How to Perfect Your International Marketing with Peace Itimi and Laura Míguez

In today's episode of the Internet Marketing Podcast, we’re discussing the more technical aspects of SEO, including an in-depth look at the crucial elements of site structure, rendering methods and information architecture. We also explore the tools available to help you analyse the performance of your website and get you better results in the SERPS. Our experts this week are Sally Raymer and Mark Stanford-Janes, both experts in their field with over 20 years’ collective experience. If you’re looking to get practical tips on how to improve your digital marketing performance with better site structure and SEO, this episode is for you.
In this episode: 07:41 Understanding Google's priorities in website searches. 11:16 Unique page content and SEO alignment analysis. 14:03 Why information architecture is important for website structure and on-site SEO. 20:09 Recognising customer needs, seeking resources for customer needs.   Resources mentioned in this episode:  Moz – Beginners Guide to SEO  Web app design resource – patterns.dev     More about our guests:   Sally is an SEO expert and Founder with almost a decade of experience. Spanning everything from technical SEO to localisation, internationalisation and more, Sally has worked in a variety of industries, including b2b and b2c markets. Connect with Sally here:  Linkedin.com/in/sally-r-seo www.seoinmotion.com   Mark is a Senior Organic Performance Account Manager and has worked in SEO for nearly 6 years. His experience spans a range of clients, from big brands to SMEs in industries such as Travel, Finance, Saas & Ecommerce.   Connect with Mark here:  https://www.linkedin.com/in/mark-stanford-janes-4357a7129/ https://weareroast.com/       To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.   Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman   Hosted on Acast. See acast.com/privacy for more information. 
 Hosted on Acast. See acast.com/privacy for more information.

#672 How To More Effectively Analyze Google Ads Performance w/ Jeff Greenfield, CEO @ Provalytics

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