Can online influence be leveraged to impact real-world change? And can social media really be a positive galvanizing force? We speak to Ben Relles, who has teamed up with headcount.org to help tackle voter registration and turn-out in the upcoming election.

As Head of Innovation at YouTube Originals, Ben understands the strong relationship that creators have with their online fan bases. Ben realized that even though creators have millions of engaged fans, traditional “get out the vote” messaging wasn’t necessarily motivating action.

So he started something called “Good To Vote,” outside of his job at YouTube. The basic premise, he decided, would be to inject gamification into online talent’s social messaging.

To date, the group have completed over a hundred of these programs with actors, musicians, and celebrities. As of publishing, they’ve registered 160,000 new voters and an additional 400,000 have verified their registration.

Examples of 'Good to Vote' initiatives:

-a Mean Girls cast reunion
-Samuel Jackson teaching fans to curse in 15 languages
-Jeff Goldbloom re-enacts a scene from Jurassic Park
-a GLOW cast reunion
-a David Dobrik-led Tesla giveaway (which drove a whopping 120,000+ registrations).
-Josh Gad recapping all of Avengers as the voice of Frozen’s Olaf
-Florence Pugh teaching us how to cook
-and more

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