Welcome to Audio Learning from Assemble You.

In this track, we will take a look at why motivating your customer service team is pivotal to your business growth and survival and then go through some actionable steps that team leaders or supervisors can take to motivate their customer service team.

Why is it important to motivate your customer service team?

Team leaders and supervisors must recognise that in order to make exceptional service delivery a part of their team and organisation structure, there needs to be a cultural shift in the organisation. It can’t just be a box that needs to be ticked.

Customer service is not only a department, says Hyken in a Forbes article. ‘It's a philosophy. It's the company's culture. But even though customer service should matter to every employee, it is the customer service department that supports customers who call, email, tweet, post on social media, and more. They must always remain focused, patient, and motivated to represent the company in a way that results in the customer's desire to keep doing business with them.’

Further info:

• Download the Transcript for this Episode
• Download the Key Points Infographic

Reading List

• [Article] 5 ways to motivate your team, Louise Beavers
• [Article] 3 Simple Ways to Motivate Your Team Members, Michael J. Matthews and Thomas K. Kelemen
• [Article]10 Essential Tips to Motivate Your Customer Service Team, Praveen Singh
• [Article] Five Ways To Motivate Your Customer Service Team, Shep Hyken
• [Article] The business value of customer service Oracle