With over 20 million yoga practitioners in the US alone, and another 46 million people contemplating starting their practice, it’s time teachers and studio owners understand and embrace that collaboration-- not competition-- is what will help create a positive yoga movement that can truly impact the masses. This week we talk with Andrew Tanner of Yoga Alliance and give you the steps to create a business culture of cooperation.
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Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at http://yogajournal.com/businessofyoga

How to: Move from Competition to Collaboration

A podcast dedicated to helping yoga teachers and yoga studios build thriving yoga businesses. This show gives the best tips on business, marketing, social media, leadership, and motivation to help you become a successful entrepreneur in the yoga world. The Business of Yoga is presented by Yoga Journal magazine.

Justin and Karen interview each other and get real about their own process to define their ideal clients and share how they’ve done it. Through sharing their exact process to narrow their focus and identify their ideal clients, they have been able to successfully serve a specific segment in their own businesses.

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One of the biggest challenges we see from our community of teachers is sales and closing the deal. You deliver an incredible class, but yet feel uncomfortable asking for payment. Or you put together an amazing retreat, but you don’t know how to sell it to your students.

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We’re about to get really candid about money and the role it plays in our business and lives. The harsh reality is that your business cannot survive if you aren’t making money. Justin and Karen share their favorite tips about money and the freedom that comes from shifting limiting money beliefs into a mindset of abundance.

How to: Move from Competition to Collaboration

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