Brad Hoos is CEO of The Outloud Group, a leading influencer marketing agency that works with brands like Care/Of, Keeps, KiwiCo and more.

He is also the Founder of MuskOx, and DTC apparel brand.

And after working with hundreds of innovative online brands, he is an expert at creating a scalable strategy to leverage influencer marketing.

In this convo, we get into the details of how he creates the strategy and execution of his influencer campaigns:

- What are the fundamentals that marketers should understand about influencers?

- The cost structure of an influencer campaign, and how to get the highest ROI possible

- What leads to an influencer campaign performing well vs poorly?