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How to nail your content marketing: Part 1
Are you looking for content marketing ideas? Do you need some inspiration? In today’s Monkey Monday vlog, Matt and Chris are kicking off a two-parter to share our advice for getting your content marketing spot on.
In part 1, we’re sharing three tips that will help you generate ideas for your content marketing on a regular basis.
Tip #1: Understand your audience
In our audience workshops, we help our clients uncover useful information about their audience that they perhaps hadn’t considered before. You can do this yourself - just write down a list of your most important audiences and make a note of this kind of stuff:
what they like, what they don’t like, what problems or pains they have, what solutions they’re looking for, what their social circle looks like, what beliefs they have, and so on.
Once you’ve done this exercise, you’ve basically made a list of a load of valuable content you can create that’s tailored to your audience.
Tip #2: Answer their questions
People ask questions. People want answers. And where does this dialogue take place? Search engines.
Now that you’ve identified your audience, try and think about the kind of questions they might be asking when they make a Google search. Can you answer those questions? Whether you do so in a blog, a vlog, an infographic, a podcast, or anything else, answering their questions is one of the best ways to get them on board.
By optimising your content for key words and phrases, you can rank high in search results for people who are searching for that specific piece of information. Our best advice if you’re doing this is to get really specific - your goal is not to grab as many people as possible, it’s to target the particular niche who are interested in that particular thing.
Tip #3: Learn from your business
If you operate in a marketing department, it’s easy to become siloed from the nuts and bolts of your business. One of the best strategies for creating content is to talk with the people who answer the phones or greet people front-of-house. These people know first-hand exactly what kind of questions and issues your audience has, because they probably have to deal with them on a daily basis.
Simply by chatting with the people who have a close relationship with your audience, you can gain a better insight of what your audience needs to know. Then create and publish that content, and make it easy for them to find. It can be as simple as an FAQ page on your website.
You can also improve your business by doing this - just think how much better your receptionist’s day will be if they don’t have to answer the same questions over and over again.
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By Rusty Monkey - Nottingham Creative AgencyAre you looking for content marketing ideas? Do you need some inspiration? In today’s Monkey Monday vlog, Matt and Chris are kicking off a two-parter to share our advice for getting your content marketing spot on.
In part 1, we’re sharing three tips that will help you generate ideas for your content marketing on a regular basis.
Tip #1: Understand your audience
In our audience workshops, we help our clients uncover useful information about their audience that they perhaps hadn’t considered before. You can do this yourself - just write down a list of your most important audiences and make a note of this kind of stuff:
what they like, what they don’t like, what problems or pains they have, what solutions they’re looking for, what their social circle looks like, what beliefs they have, and so on.
Once you’ve done this exercise, you’ve basically made a list of a load of valuable content you can create that’s tailored to your audience.
Tip #2: Answer their questions
People ask questions. People want answers. And where does this dialogue take place? Search engines.
Now that you’ve identified your audience, try and think about the kind of questions they might be asking when they make a Google search. Can you answer those questions? Whether you do so in a blog, a vlog, an infographic, a podcast, or anything else, answering their questions is one of the best ways to get them on board.
By optimising your content for key words and phrases, you can rank high in search results for people who are searching for that specific piece of information. Our best advice if you’re doing this is to get really specific - your goal is not to grab as many people as possible, it’s to target the particular niche who are interested in that particular thing.
Tip #3: Learn from your business
If you operate in a marketing department, it’s easy to become siloed from the nuts and bolts of your business. One of the best strategies for creating content is to talk with the people who answer the phones or greet people front-of-house. These people know first-hand exactly what kind of questions and issues your audience has, because they probably have to deal with them on a daily basis.
Simply by chatting with the people who have a close relationship with your audience, you can gain a better insight of what your audience needs to know. Then create and publish that content, and make it easy for them to find. It can be as simple as an FAQ page on your website.
You can also improve your business by doing this - just think how much better your receptionist’s day will be if they don’t have to answer the same questions over and over again.